Companies Are Trying Personalizing Products For Individual Customers

Published: Wednesday, July 3, 2019 - 10:59am
Updated: Wednesday, July 3, 2019 - 11:13am
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If you watch Netflix, or listen to Pandora or buy stuff on Amazon, you’re familiar with the concept of algorithms suggesting other movies or music or soap it thinks you’d like based on what you originally picked.

But now some companies are taking that a step further: they’re personalizing cosmetics or sports drinks or other products just for an individual customer, based on answers to a questionnaire or an analysis of someone’s sweat.

To learn more about this trend, The Show spoke with Stijn van Osselaer, a professor of marketing in the Johnson Graduate School of Management at Cornell University.

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