What Goes Into Selecting, Promoting Popular Museum Shows?

Published: Thursday, August 24, 2017 - 4:40pm
Updated: Friday, August 25, 2017 - 4:48pm
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(Photo courtesy of Heard Museum)
The Heard Museum in Phoenix recently landed an exhibition of paintings, clothing and photographs of Frida Kahlo and Diego Rivera.

The Frida and Diego exhibit at the Heard Museum has extended its run until Labor Day, which means the museum has a hit on their hands.

But what goes into selecting and promoting a popular museum show?

Producer Paige Phelps peeks behind the curtain into the making of a museum blockbuster.

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