Study: Consumers Willing To Pay More For Healthy Food Labels

Published: Thursday, January 18, 2018 - 4:25pm
Updated: Friday, January 19, 2018 - 11:13am
Audio icon Download mp3 (5.11 MB)

In an effort to eat healthier, a lot of us look for products with labels like "natural," "non-GMO" or "fat free." Research shows that consumers are also willing to pay more for these products, even if they don’t live up to the claims on their packaging.

A study found that people are willing to pay more for “natural” beef, even when they’re unfamiliar with what that actually means.

Carola Grebitus was part of the team of researchers who looked into this. She is also an assistant professor of food industry management at the W. P. Carey School of Business at ASU, and she joins The Show's Lauren Gilger to talk about their findings.

If you like this story, Donate Now!

Like Arizona Science Desk on Facebook