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How do stock photos affect how we think of different groups of people? Do they make us believe that men are usually in the yard or in front of the television? Or that women aren’t involved with high-tech work?
Getty Images, which has clients in more than 100 countries, has moved to counter those stereotypes in a changing world.
And the company has noticed a tremendous increase in the number of web searches for terms like “women coding” and “female programmer.”
Lindsay Morris, senior manager of Creative Planning at Getty Images, is with to explain more.